http://before-after.com/wp-content/uploads/2017/07/before-after-logo-300x138.jpg 0 0 ba-admin http://before-after.com/wp-content/uploads/2017/07/before-after-logo-300x138.jpg ba-admin2013-06-24 16:17:102017-07-19 22:38:20A huge negative becomes a huge positive. How big? As big as the moon.
A huge negative becomes a huge positive. How big? As big as the moon.
Corona beer has a skunky odor, according to a beer industry insider, because of the distinctive clear bottle. That’s why most beers are in brown or green bottles. The smell happens when the beer becomes “light struck”, again according to that same brewing expert. Supposedly the smell doesn’t hurt the taste. But it did cause marketers of the beer to suggest the lime slice in the bottle mouth to basically disguise the stench. Interesting.
Would these clever markers have been as clever if the stink wasn’t a problem? I doubt it.
But, wow, has the brand and their agency Cramer-Krasselt made that lime slice an enduring branding icon for many moons! And the hits just keep getting better, as this video demonstrates.