Ad Hell builds upon Before & After’s acclaimed Do-it-yourself Lobotomy creative thinking workshop.
After that, it’s all focusing on concepts… Concepts that stand out among the sameness and clutter of the media… Concepts that engage the audience and trigger interaction… Concepts that get recalled and maybe even go viral.
Whether you’re a junior looking for an edge, or a vet looking to get back your edge, Ad Hell Camp can boost your creative game, and make all that other stuff seem like small stuff.
![Advertising is a great business [pressure]. It’s fun [deadlines]. It’s hip [budgets]. It’s a veritable extension of Hollywood [meetings], South Beach [more meetings] and Park City [and more meetings]. So how come you’re as crispy as the last chimichanga in the deep-fry? Ad Hell Camp is here to breathe some fresh air into your job so you can do your job better. To help you get back in touch with why you got into communications in the first place. Ad Hell address the fundamentals of marketing communications. It’s about getting back the fire, and refocusing on ideas, so what you craft is worth all the pain of this crazy wonderful business. Ad Hell builds upon Before & After’s acclaimed Do-it-yourself Lobotomy creative thinking workshop. After that, it’s all focusing on concepts… Concepts that stand out among the sameness and clutter of the media… Concepts that engage the audience and trigger interaction… Concepts that get recalled and maybe even go viral. Whether you’re a junior looking for an edge, or a vet looking to get back your edge, Ad Hell Camp can boost your creative game, and make all that other stuff seem like small stuff.](http://before-after.com/wp-content/uploads/2012/01/BS-Essentials-banner.001.png){kind=link}
