The B&A Team

Sarah Robertson,

Senior Creativity Coach and Head of Client Service

Sarah has been working with Before & After for over 15 years as a facilitator and coach. An independent marketing and advertising consultant based in Toronto, Sarah was personally trained by Tom Monahan.

Sarah’s career has included stints in the public sector, private sector and the agency world including as a director with Echo Advertising & Marketing, one of Canada’s top promotion agencies, where she managed the Toronto Raptors and Labatt Breweries accounts.

As a B&A coach, Sarah has served companies as diverse as health care, children’s toys and engineering consultants as well as numerous advertising agencies across the globe. She is an entertaining and energetic keynote speaker and a dedicated, involved facilitator who has helped companies generate new ideas, build stronger teams and strengthen their creative resources. Sarah has the active, open mind that is necessary to be a creative thinking coach. She brings a high level of enthusiasm and energy to helping people explore new ideas and improve their creative thinking skill sets.

Lisa DiMonte,
Senior Creativity Coach

Lisa started with Before & After as a client over twenty years ago. She has over a decade of professional development and leadership experience. Her B&A clients have included Discovery Network, Kohls, Novartis and Pedigree.

In a previous life, Lisa directed a creative team responsible for conceptual development and execution of all integrated marketing at a top 50 television station with numerous industry awards for marketing and design.

Steven Pulver,
Senior Strategist and Creativity Coach

As a former professional stand up stevenpulver croppedcomedian, and a 4 time nominee for teacher of the year at Canada’s #1 Business School, The Schulich School of Business, Steve Pulver is an experienced facilitator and marketer who has spent decades thinking creatively.

He began his career in marketing and sales by selling cameras to pay his way through graduate school. Upon graduation he joined the more traditional marketing ranks at P&G. He then spent some time atCBS Records where he managed the Canadian launch of many of the 80’s best selling artists. An opportunity to become a partner at a fledgling agency called Echo Advertising was too good to pass up, and in1987, Steve became a driving force in what would become one of the largest and most successful Canadian advertising agencies.

Working as agency of record for Labatt Breweries, Steve experienced Before & After first hand as a client. From then on, he was hooked. He has worked with Tom and his team on multiple clients as facilitator and strategist and added his unique blend of creativity, strategy and vision to every session. Steve’s experience in teaching as well as hands on, real life experience will provide invaluable knowledge. As a former comedian, he will make sure you laugh as you create… and there’s no cover charge, or 2 drink minimum

Tom Monahan,


One of the leaders in the creativity training and brainstorming business, Tom was a pioneer helping business improve their creative thinking abilities since the early ’90s.

Previously, Tom was one of the most influential creative directors in the advertising industry. His agency, Leonard/Monahan was a hothouse for creative talent, helping launch the careers of over 50 of todays top CDs.

He is the author of The Do-it-yourself Lobotomy, published by John Wiley & Sons, as well as over 50 articles in periodicals and on line. He was the advertising columnist for Communication Arts for over a decade, and was the youngest CD written up in The Wall Street Journal’s creative leaders series.






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