Ya gotta’ get up pretty early,…

dhlhead

Did you see where some DHL drivers now have very long lunch breaks? That’s what my delivery guy tells me.

Now why do you think they do the long lunch thing? Because they want to pretend they’re in the ad business in the ’70’s?

No, because they want to start earlier in the day than the competition and finish later. Think about it, when do you want/need a courier? “I want my packages first thing!” DHL’s first thing is before the other guy’s first thing. “I need some extra time to get my packages out!” DHL’s has extra time.

Genius.

If you have other examples of fresh thinking in business, pass them along.