The world is not just flat, it’s upside down.
Wednesday, February 28th, 2007
Business is changing. I don’t need to tell you that. But how dramatic is this change?
I’m going to say business is not merely changing, it’s already changed. Like never before in the modern era.
The way we conduct business is different; from distribution channels, to digital store fronts, to alliances, to globalized markets, etc., etc.
How do I know this is beyond the tipping point? Because advertising has finally come to the party. And, in spite of claiming the creative high ground for decades, advertising has been one of the slower industries to embrace this new order. No more.
There are people who understand this and people who say they understand this, yet still go about advertising like it’s 1985. Since you’re at this blog you’re likely in the former group, and those in the latter group are probably holding you back.
I saw a presentation recently that would convince even the thickest of doubters. If these holdouts see this presentation they won’t be holding out much longer. If you see this presentation you’ll be better equipped to deal with these holdouts. (more…)
