Comments on: The world is not just flat, it’s upside down. http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/ Wed, 07 Jan 2009 22:15:46 +0000 http://wordpress.org/?v=2.0.2 by: Brad Gutting http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1779 Wed, 14 Mar 2007 21:35:54 +0000 http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1779 How about "human beings"? Nobody grows up wanting to be a "consumer" (or for that matter, an "engager"), just as nobody thinks about themselves as a demographic...if marketers need to do anything, it is to treat people as though they're the other, very important side of the conversation. In other words, as, y'know, people. How about “human beings”? Nobody grows up wanting to be a “consumer” (or for that matter, an “engager”), just as nobody thinks about themselves as a demographic…if marketers need to do anything, it is to treat people as though they’re the other, very important side of the conversation. In other words, as, y’know, people.

]]> by: Mike Swenson http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1716 Fri, 09 Mar 2007 02:53:37 +0000 http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1716 In a couple of recent presentations, I have suggested we stop using the word consumers and begin to use the word "engagers" instead. Consumers imply people who simply buy and use, buy and use etc. We really aren't like that anymore. We care not only about quality, price and convenience but now we also care about the values and community involvement of the companies we do business with every day. We want to find ways to interact as well. Let's strike the word consumer from the lexicon and use the word engager instead. In a couple of recent presentations, I have suggested we stop using the word consumers and begin to use the word “engagers” instead. Consumers imply people who simply buy and use, buy and use etc. We really aren’t like that anymore. We care not only about quality, price and convenience but now we also care about the values and community involvement of the companies we do business with every day. We want to find ways to interact as well. Let’s strike the word consumer from the lexicon and use the word engager instead.

]]> by: Gary Bloomer http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1467 Fri, 02 Mar 2007 23:45:14 +0000 http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1467 I have not seen Tim's presentation, but I hope to. However, as someone who has also worked and lived overseas (as I'm doing now: I'm English) I know, I don't believe, I KNOW that there are just six watch words in the next, New World Order of Sales for marketers, brand managers, and advertising people to live by. They are: Excellence in service delivery to all. Read that again. Now think about it and everything it means. Now listen. Listen and you might just hear the distant sound of a penny dropping. I have not seen Tim’s presentation, but I hope to. However, as someone who has also worked and lived overseas (as I’m doing now: I’m English) I know, I don’t believe, I KNOW that there are just six watch words in the next, New World Order of Sales for marketers, brand managers, and advertising people to live by.

They are: Excellence in service delivery to all.

Read that again. Now think about it and everything it means.
Now listen. Listen and you might just hear the distant sound of a penny dropping.

]]> by: Tom Monahan http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1271 Wed, 28 Feb 2007 19:58:28 +0000 http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1271 Hey, I'm not looking to start an international incident here. I will say that your point exhibits what I feel is one of the basic drivers of creative vitality - not knowing it all. It's easy to argue that since the US, UK and other notable pockets had been hubs of the ad biz for so long, a lot of people thought they’d figured it out. Death to creative growth. Now Asia, Europe, some funky countries even 5th graders never heard of are doing brilliant work that plays globally. Could it be because they don’t know it all? The premise of my Do-it-yourself Lobotomy is, if you know it, you better figure out how to let go of it. Me thinks too many in the states know it. And now that you bring it up, Shane, I believe I recall Tim’s presentation featuring a pretty significant number of examples from outside the US. Oops, I think I just fanned the flames on this international incident I don’t want to start. Welcome to the blab,.. er,.. blog conversation, Shane. Hey, I’m not looking to start an international incident here. I will say that your point exhibits what I feel is one of the basic drivers of creative vitality - not knowing it all. It’s easy to argue that since the US, UK and other notable pockets had been hubs of the ad biz for so long, a lot of people thought they’d figured it out. Death to creative growth.

Now Asia, Europe, some funky countries even 5th graders never heard of are doing brilliant work that plays globally. Could it be because they don’t know it all? The premise of my Do-it-yourself Lobotomy is, if you know it, you better figure out how to let go of it.

Me thinks too many in the states know it. And now that you bring it up, Shane, I believe I recall Tim’s presentation featuring a pretty significant number of examples from outside the US.

Oops, I think I just fanned the flames on this international incident I don’t want to start.

Welcome to the blab,.. er,.. blog conversation, Shane.

]]> by: shane strudwick http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1261 Wed, 28 Feb 2007 16:09:20 +0000 http://before-after.com/blog3/2007/02/28/the-world-is-not-just-flat-it%e2%80%99s-upside-down/#comment-1261 Too true. Having been fortunate to experience Tim's presentation and having worked overseas, the US needs to wake up and smell the green tea. The ad world doesn't revolve around the States. Of course, most of us take in the award show books and see this more and more as each show passes. There is great work being done around the globe and it's getting noticed. If you can, go and see Tim's presentation. If not, head to an online retailer and grab one of his books, a pad of paper an open mind and be prepared to learn a lot. Too true. Having been fortunate to experience Tim’s presentation and having worked overseas, the US needs to wake up and smell the green tea. The ad world doesn’t revolve around the States. Of course, most of us take in the award show books and see this more and more as each show passes. There is great work being done around the globe and it’s getting noticed.

If you can, go and see Tim’s presentation. If not, head to an online retailer and grab one of his books, a pad of paper an open mind and be prepared to learn a lot.

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