The end of the household cleaner assault?
Have you checked out the Method product line? Products for laundry, dishes, body, all purpose cleaners and more. I believe their distribution is fairly new to my area, and, wow! am I impressed. This particular item competes with Ajax, Clorox, Fantastik, Lysol, Formula 409, Comet,…you know the usual suspects.
Have consumers been so bombarded and lambasted by shouting packaging and even more dangerous chemicals inside that maybe marketers can now be successful speaking to them as intelligent beings and giving them effective products that don’t piss off Al Gore?
Yes, besides looking like they weren’t designed by a carnival barker, the products Method markets are also environment and human friendly. So, like when you soak in a tub after cleaning it your pores don’t absorb toxic junk.
And Method doesn’t engage in the animal testing many of these other companies use so freely. (My dog can sleep better.)
Is this marketer going to do for packaged goods what Target has done for retailers? Have you noticed how other discounters aren’t insulting us or attacking our senses quite as much in recent years?
Creatively, if this isn’t one of the greatest zigs in a completely over zagged category, what is?
When I see companies like Method succeeding I’m encouraged by the power of creative thinking in business, even the most creatively barren areas, and I actually have a little hope for this planet.
