Creativity can’t skip a beat.
I had a medical emergency recently. Which is why I haven’t been posting for a while. It could have been a long while, if not for my local hospital’s state-of-the-art equipment, expertise, techniques and chemicals.
But, as impressive and as leading edge as those things might be, there was another concept at work here that was even greater. A concept that made all of the other factors more effective. It is a concept that didn’t manifest as anything tangible; not equipment, not drug nor even as a technique. It’s a concept as old as time, yet for the medical profession, today it’s almost revolutionary in the treatment of heart attacks. The concept is speed.
Speed. Or as they say in the chest pain business “ER-door-to-balloon speed.” Angioplasty balloon, that is.
With all the improvements in the treatment of heart attack victims, at least people with completely blocked arteries, like I had, it turns out that getting the patient to a cold steel table for insertion of a catheter into an artery in a timely manner is now considered to be the greatest single factor in successful intervention and prevention of damage once a major cardiac event has occurred.
Speed. Whoathunk?
So what‘s the lesson here? Don’t overlook the little things, the obvious, the simple concepts that may just leverage all the other smart things you’re doing. Where are those magical points in your industry? What fresh perspective might you bring that can make a grand contribution to the whole?
Insight. Sometimes a simple shift of perspective can make all the difference in the world.
For anyone who might be wondering, that is my cardiogram above. Not the bad boy one. The one I had done yesterday to make sure everything is in working order. It is, thanks.
