Comments on: Some serious remodeling of in-house communications agencies. http://before-after.com/blog3/2007/05/16/some-serious-remodeling-of-in-house-communications-agencies/ Wed, 07 Jan 2009 17:31:25 +0000 http://wordpress.org/?v=2.0.2 by: Tom Monahan http://before-after.com/blog3/2007/05/16/some-serious-remodeling-of-in-house-communications-agencies/#comment-5998 Sun, 01 Jul 2007 13:38:36 +0000 http://before-after.com/blog3/2007/05/16/some-serious-remodeling-of-in-house-communications-agencies/#comment-5998 Highlights from The In-House Agency Forum meeting at Boston.tv. <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" width="422" height="484" id="BTVsyndicate" align="middle"><param name="movie" value="http://www.boston.tv/beta2/flash/BTVsyndicate.swf" /><param name="allowScriptAccess" value="always" /><param name="loop" value="false" /><param name="menu" value="false" /><param name="quality" value="high" /><param name="bgcolor" value="#000000" /> <param name="FlashVars" value="&SETTINGSDESCRIPTOR=http://www.boston.tv/beta2/xml/settings.xml&pid=W-eRNESrXJCVsb1O90tfI7_AdyhBOo4t&id=396282980" /><embed src="http://www.boston.tv/beta2/flash/BTVsyndicate.swf?SETTINGSDESCRIPTOR=http://www.boston.tv/beta2/xml/settings.xml&pid=W-eRNESrXJCVsb1O90tfI7_AdyhBOo4t&id=396282980" allowScriptAccess="always" loop="false" menu="false" quality="high" bgcolor="#000000" width="422" height="484" name="BTVsyndicate" align="middle" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></object> Highlights from The In-House Agency Forum meeting at Boston.tv.

]]> by: Tom Monahan http://before-after.com/blog3/2007/05/16/some-serious-remodeling-of-in-house-communications-agencies/#comment-3882 Fri, 18 May 2007 19:56:59 +0000 http://before-after.com/blog3/2007/05/16/some-serious-remodeling-of-in-house-communications-agencies/#comment-3882 Tom, I'm sure some companies or entire industries didn't swing with the overall pendulum, but there was a significant contraction in the '90's, even if I'm not sure I know all the reasons for it. Of course,even the current uptick isn't across the board. What I'm pointing out here is that, with so much of the ever fragmenting pie chart up for grabs (or is it the long tail bar graph?) in-house is in a prime position to stake a new claim. However, the answer isn’t just going back to what was traditionally done in house. It's embracing new media or better yet inventing it. Someone is going to do this for just about all marketers who want to play in all the new spaces. I’m seeing just enough evidence that in-house, who’s always been willing to get their hands dirty, is seizing the day, while many ad agency people, in spite of what they might be saying, are acting like nothing much is changing. Tom, I’m sure some companies or entire industries didn’t swing with the overall pendulum, but there was a significant contraction in the ’90’s, even if I’m not sure I know all the reasons for it. Of course,even the current uptick isn’t across the board. What I’m pointing out here is that, with so much of the ever fragmenting pie chart up for grabs (or is it the long tail bar graph?) in-house is in a prime position to stake a new claim. However, the answer isn’t just going back to what was traditionally done in house. It’s embracing new media or better yet inventing it. Someone is going to do this for just about all marketers who want to play in all the new spaces. I’m seeing just enough evidence that in-house, who’s always been willing to get their hands dirty, is seizing the day, while many ad agency people, in spite of what they might be saying, are acting like nothing much is changing.

]]> by: Thomas R. Clifford http://before-after.com/blog3/2007/05/16/some-serious-remodeling-of-in-house-communications-agencies/#comment-3860 Fri, 18 May 2007 11:08:41 +0000 http://before-after.com/blog3/2007/05/16/some-serious-remodeling-of-in-house-communications-agencies/#comment-3860 Can't fool the pendulum... I worked at The Travelers Insurance in Hartford from '84 - '94. We had a huge Corporate Communications in-house department...200+ or so; a dozen or more folks just in the TV Studio. Then the early '90's hit...BOOM! Good times over. I left in '94 with three people in Corporate Communications. Now in-house departments are back. The pendulum never stops, does it? Can’t fool the pendulum…

I worked at The Travelers Insurance in Hartford from ‘84 - ‘94. We had a huge Corporate Communications in-house department…200+ or so; a dozen or more folks just in the TV Studio.

Then the early ’90’s hit…BOOM! Good times over.

I left in ‘94 with three people in Corporate Communications.

Now in-house departments are back.

The pendulum never stops, does it?

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