About our services
Before & After’s services fall broadly into two categories, plus many combinations of the two. First there’s our professional development or training services, where we “teach a man to fish” in the biblical sense. We also have services in the applied creativity area, popularly referred to as “brainstorming,” where we lead fishing expeditions, so to speak. Most of our services work for any industry.
There is one industry category we do specialize in, however: advertising and other forms of marketing communications (design, promotion, relationship marketing, packaging, interactive, recruitment, etc.). We employ all of our services in this category; all training and brainstorming services, plus we offer special “services for ad agencies” indicated at the right.
Training and professional development
The engine of most of our work is our highly acclaimed creative thinking workshop, The Do-it-Yourself Lobotomy. This high-energy, skills-building program runs anywhere from one to six hours. The shorter version is ideal to kick off meetings, or as a prelude to other B&A sessions. The longer workshop is usually its own skills-and-team-building program. (more)
B&A founder Lobotomizing 3500 people at the HOW conference
Other services in the training/professional development area:
Creative retreats - Kind of like Outward Bound for your mind
Speeches - A fun, unbeat message that inspires creativeness
Mind Farming - How to identify and cultivate creative thinkers in your organization
For more information on any of the above services contact us or fill out our program request form.
Brainstorming
Our FlashFlood Brainstorming is a high-output, proven ideation method which will bring fresh, big thinking to major challenges or opportunities that you may be facing. We’ve had great success in areas such as new product development, positioning, naming and promotion — generating hundreds, often thousands of fresh ideas in as little as half a day. (more)
reFocus Groups - Brainstorming with consumers or customers
Major reThinks - Bringing fresh thinking to major business initiative
Meeting Facillitation - Bringing fresh thinking to all aspects of your meeting
For more information on any of the above services contact us or fill out our program request form.
For special services for Ad Agencies and other marketing communications firms click here or at the right.
