Services for ad agencies
The advertising business needs all the creative brainpower it can get today. And not just for creating advertising. Because with advertising itself being less and less the answer, you need a whole new mind set to bring to your client’s challenges. A more nimble, resourceful mindset than ever.
Before & After has served over 100 ad agencies and other types of marketing communications firms, both independent agencies and in-house communications departments. Our clients tell us we help them become more resourceful, nimble, prolific thinkers. We’ve worked for agencies of all sizes from small local firms to multi-nationals like BBDO, Ogilvy and FCB. Our in-house marketing communications clients include Target, Staples and Capitol One. We offer a wide array of services for agencies and their clients; from our Do-it-yourself Lobotomy creative thinking workshop and FlashFlood Brainstorming to advertising specific services as well custom programs.
Special advertising services
• Ad Hell Camp - for creatives and others
Our most popular communications specific workshop, Ad Hell Camp has helped tens of thousands of advertising people, both “creatives” and others, to better understand the often forgotten fundamentals of effective marketing communications. It first distills the marketing communications creative process down to a short list of best practices that lead to single-minded, quick, clear, memorable communications. Then, through a series of exercises that isolate basics of advertising creative, participants learn how to develop better work that gets noticed, communicates clearly and gets recalled. (more)
• The Point - for those developing strategies and writing creative briefs
Brilliant marketing communications is usually only as good as the strategy and creative brief behind it. Most strategies are not founded on true consumer insight and/or lack truly unique selling propositions. Most creative briefs are neither creative nor brief. And we expect this type of thinking to set the table for work that will make a difference?
The Point is a program for anyone involved in the strategic front end of the creative process; account people, planners, researchers, clients. This program provides a simple framework of thinking that leads to crisp, single-minded strategies that set up strong creative work. (more)
• Ad Hell Camp and The Point together
How does 1 + 1 = 100 sound to you? When you contract Ad Hell Camp and The Point together it allows us to interweave the strategic and creative processes in a way that helps all parties work for the same page that results in a unity of purpose and team work that can’t do any thing but succeed.
• CreativEye2Eye - for agencies and clients together
When it comes to advertising creative, the client/agency partnership has good days and bad days, yields good ads and not so good ads, great campaigns and campaigns that seem to be doomed before they’re even launched.
When your agency/client relationship is at its most functional what accounts for that? Could it have something to do with both parties being on the same page? Pointed in the same direction? With similar priorities? True mutual support?
Absolutely!
Before & After’s CreativEye2Eye, led by agency vet and creativity expert Tom Monahan, brings together key players from the advertiser’s ad department and the agency team in a powerful pow wow that brings a booster rocket of positive energy to a client/agency relationship that results in few headaches and brilliant work. (more)
Other services for ad agencies.
Over the years we’ve served ad agencies and other marketing communications firms in a wide variety of ways, beyond what’s mentioned above. If it has to do with helping ad people be more creative, develop and produce better work, sell great work or most anything else along those lines, give us a call. We’ll tell you if we can help.
For more information contact us or fill out our program request form.
