B&A Quarterly Newsletter
Our quarterly creative thinking newsletter is a vehicle to celebrate creativeness in business and elsewhere. And to help subscribers, who we’re expecting to be mostly business people, become better creative thinkers.
It’s an alternative to our blog. You don’t have to visit it, it’s sent to you.
In each issue we’ll address some or all of the following, maybe more.
• Creativity in business
• Creativity elsewhere; the arts, science, sports, plumbing, whatever
• Creative thinking tips
• Brainstorming tips
• News about Before & After services and events
• Polls, exercises and other stuff that’s not easy to categorize
Sign up now and we’ll send you the current newsletter, then one each at teh beginning of each quarter.
This being a new blog and the upcoming edition of our newsletter being the inaugural edition, I’m going to spend a little digital space explaining why I’ve developed this newsletter, and the blog, for that matter.
Business is where a good many people choose to spend most of their professional lives. Business is a very dynamic place. Things are always changing. Consumers’ tastes are always shifting. Technology is always evolving. New trends are always emerging.
To stay competitive in business people need nimble, resourceful minds. Where do we get the training to prepare our minds? Where do we get to maintain our minds to keep them lean and mean, creatively speaking?
One could say we get it simply by competing daily in our jobs. I think that’s like saying a professional athlete only has to run during the course of his or her game in order to stay in competitive shape. Doesn’t happen.
Are business people going to work on their minds 10 or 20 hours for every single hour of competitive action? That’s not going to happen.
My fellow Before & After creative thinking coaches and I work with thousands of people in business annually. One of the things we do is conduct professional development programs in the area of creative thinking. These programs last anywhere from 3 hours to 3 days. That may not seem like much, but it may be 50 or 1000 time greater than their competitors, so it’s got to mean something.
This newsletter is being developed to serve two basic audiences. One audience is the over 250,000 people who have been through our programs, principally our Do-it-yourself Lobotomy program or read my book of the same title. The second audience is others in business who just want to sharpen their creative tools.
To those who have been through the Lobotomy in one form or another, we’ll frequently refer to lessons or practices from your training to reinforce these concepts beyond the workshop or the book.
For those who have not been initiated into the ways of the DIY Lobotomy, don’t worry most all of it makes sense to anyone. And if it doesn’t, hey, maybe you should go buy the book or come to a workshop.
This newsletter will duplicate, compliment and supplement parts of my blog at the Before & After web site. You can wait for the quaterly newsletter or catch much of this material, or have access to all this and more at the blog. Of course, at the blog you can also contribute comments. That would explain some of the comments you’ll see from time to time in the newsletter.
Again, you have to sign up for the eNewsletter to get it.
I hope you enjoy it and it helps you attack the challenges and opportunities that today’s competitive business environment throws your way daily.
Creatively yours,
