On August 8th, 2008 Paul Deslauriers, president of NRG Consulting, an organizational consulting company that specializes in creative organizations, conducted a 20-minute conference call for advertising agency executives.

The call focused on 6 common “creative valves” that control creativity in agencies as well as other companies. We had listeners from around the world, from agencies large and small, as well as from in-house communications departments.

Creative Valve 1: Teamwork, running time 3:25

Creative Valve 2: Alignment, running time 2:09

Creative Valve 5: Communications, running time 2:21

Creative Valve 6: Gatekeeper, running time 2:31

Creative Valve 3: Process flow, running time 2:00

Summary by Paul Deslauriers and Tom Monahan

Introduction by Tom Monahan and Paul Deslauriers

This call was produced and sponsored by Before & After for our clients and other interested parties.

Creative Valve 4: Staff development, running time 1:39