One of the biggest mistakes most people make in creative pursuits is to go with the first good idea they come up with, or worst yet, they go with the first idea, period. This can be a particularly damaging habit when brainstorming. There are several reasons why this is usually not a good thing, not the least of which is the cold hard business reason: losing competitive advantage.
Years ago when I was an advertising creative director and used to look at dozens of advertising portfolios a month I could tell four pages into a book if that person was shooting from the hip or really thinking through a marketing problem and finding fresh solutions. When you do something for a living you can spot this type of lazy thinking a mile away — ideas that are tired cliches, not surprising nor differentiating concepts
Today as a creative thinking coach serving many industries I continue to see this rush to creativeness. There have always been three subsets of the population who tend to fall into this trap. But, more and more, I find this inclination across the board. Continue reading