A meeting of the minds for ad agencies and their clients.
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When it comes to advertising creative, the client/agency partnership has good days and bad days, yields good ads and not so good ads, great campaigns and campaigns that seem to be doomed before they're even launched. When your agency/client relationships is at its most functional what accounts for that? Could it have something to do with both parties being on the same page? Pointed in the same direction? With similar priorities? True mutual support? Absolutely! It's all that and more. With the many forces in and outside their relationship pulling agency and client in all sorts of directions, if you're not making a concerted effort to keep things constructive and together, you'll wind up spending more valuable energy managing relationships than producing great, hard working advertising that all parties own with pride. Before & After's creativEye to Eye, led by agency vet and creativity expert Tom Monahan, brings together key players - sometimes all players - from the client ad department and the agency team. We cover important issues that are rarely addressed outside of specific discussions on the mutually created work while it's under the microscope or in the heat of the battle, when it's impossible for either party to be truly objective. |
creativEye
to Eye addresses areas like: The program can also address all types of very issues such specific to a particular client/agency relationship, such as: · Proper roles and responsibilities
of all parties We don't usually need to
confront touchy issues head on, unless that's the only way to
stop any serious bleeding. But we can get under the surface of
fundamental issues that might be making the relationship more
challenging to manage than it needs to be resulting in compromised
advertising. |
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