A meeting of the minds for ad agencies and their clients.

Although it's rarely addressed openly, the client/agency relationship around issues of the creative product is often strained at best and totally dysfunctional at worst. Tom Monahan, Before & After's founder and the lead facilitator of our creativEye to Eye programs spent 20 years as a leader in the ad agency business, including 15 years as president/executive CD of a world-class ad agency. Tom has spent the past decade as a creative thinking coach serving a wide range of industries, with a specialization in helping ad agencies and client-side advertising executives bring more resourceful thinking and problem solving to the development of advertising. This latter specialty has led to creativEye to Eye. Although not designed primarily as a team building program, we're told that team dynamics improve greatly following the event, with both sides gaining a mutual respect for one another's roles, positions and contributions to the mutual effort.

This unique program has been used many ways, including: * A large NYC agency and its international financial services client used this process to help them improve their working relationship. * A major airline and their agency had us help the client and the agency team come to a meeting of the minds on what constitutes great creative and how to get it. * A major agency outside the US brought together their entire client service and creative departments along with representatives from most all their client companies to find a common language and process for fresh thinking. Whether you're an ad agency or a company that deals with agencies, if you'd like to discuss how creativEye to Eye can help your team function more effectively and produce better creative call Before A& After at 401 861-6489 or email Tom Monahan.

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