The pressing need for creativity in business.

In business, the company with the best ideas wins.

Think about it. Every big idea that has ever helped your company was the result of creative thinking. Every new product, service improvement, cost savings and efficiency idea. Every solution to every problem. Every market-conquering, competition-smashing concept behind every advancement in your firm is the result of creative thinking.

And where do those ideas come from? People. Leaders in your and other industries. Your customers and clients. And, most often and most important, your own people.

So what are you doing to enable your people to generate the vital business-building ideas that fuel your company's success?

You may be doing nothing at all, or a little, or a great deal. But if you're not making a concerted effort each and every day, you could be cheating yourself out of an incredible resource.

Final question: Are your people able to come up with just dozens or even hundreds, of tremendously creative ideas when they need them? Well, there's a lot more method to this madness than most people realize. It's surprisingly easy to accomplish. And Before & After can help.

The pressing need for creativity in people.

How valuable are you to your company?

Today more than ever you are principally as valuable as your ideas. And, increasingly, as harsh as it sounds, you're only as valuable as your last idea.

If you look at how American business measures your contribution, typically it is measured in two primary dimensions; the time you spend doing what you do and the quality of the work done in that time. The leverage is in the quality of your thinking. It's quite simple. If you spend your time on something of lesser quality, that time is less valuable. Conversely, if you spend your time on things that are of great quality, that time is very well spent.

Look at your average work day. What do you do all day long? You're on the phone. In meetings. At the computer. Traveling. What are you doing? For the most part you're following through, selling or executing ideas. Ideas are the key.

Are they great ideas? Merely good ideas? Or old, tired ideas? The people who achieve the most in any field are those with the best ideas. Are you consistently putting forth the best ideas?

Would you like help being a more potent idea generator? Did somebody say Before & After?

Some Before & After
Services:

Workshops

Brainstorming

Speeches

Meeting Facilitation

©2000, Before & After, Inc.

We're Before & After, a company that specializes in creativity in business. Led by Tom Monahan, a pioneer in the field of applied creativity, we've worked with thousands of people in many types of businesses, all around the country and beyond. We help people develop the understanding and skills to be self-sufficient in generating more, bigger, better ideas, quickly, when they need them, and with little effort.

We believe, in today's competitive business environment, the one with the best ideas wins. We'd like to help you win big.