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When does your company need big thinking the most? For major opportunities and challenges? When the stakes are highest? When failure is not an alternative? All of the above? Ironically, when most companies need fresh ideas the most, their own people are often too close to the issue to bring forth truly new ideas. Before & After's Major ReThink brings an objective approach and an ability to develop truly fresh ideas to your critical thinking process during this vital initiative. For major rethinking endeavors such as strategic planning, marketing planning, gap analysis, repositioning and major new product work, our rethinking method brings both disciplined and free thinking together in a rich mix of analysis and creative exploration. Our process employs most all the classic disciplines of research, analysis and planning, but with a rocket booster of creative energy that allows, even forces, consideration of a broad range of possibilities at virtually every juncture in the process. Unlike the giant consulting firms, you don't contract us to simply apply our experience, expertise and objectivity to your problems and
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opportunities, while not taking advantage of your experience and knowledge base. Instead our expertise lies in blending the brain power and knowledge of your organization, with our detached, more open and free thinking approach. Also, unlike most quick-hit brainstorming sessions, a Before & After reThink doesn't just help you attack the issue of the day (although we are quite expert at doing that). Rather, by helping those participating in the reThink process actually become more resourceful, open- minded thinkers at a fundamental level, we help create permanent shifts in their creative thinking and problem solving abilities that can serve your organization long term. Tom Monahan leads each Full Spectrum ReThinking initiative. He directs a small team made up of our pool of expert thinkers and facilitators, as well as your own people, in the stages of gathering base information about your company and markets, conducting proprietary research, if necessary, bringing fresh analysis to that information, coaching your group through their participation in the project and leading issue-specific brainstorming and focus group sessions at various phases, where needed. We typically arrive at a set of ideas that can be tested, gauged and refined further, until the project deliverable have been reached.
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