On the perspective of the regional hot shop:
The new breed of regional agencies has a broad view of the world. In the old days, a regional agency might have been satisfied to work with local clients. No more. If we can do better work than the biggest agencies, why shouldn't we work for the biggest clients - no matter where they're located? Sure, our emphasis is on creative; that's the new currency in the advertising business. It's a hard, tough world, and few clients can afford to award their account on the basis of personal relationships. Smart advertisers go where the good work is - no matter where that leads them - and that is leading them to Providence.
On how to get and grow talent:
People know we're a hot house for talent. We respect the creative process and give it the time, space and support it needs so it can do its magic for our clients. I believe most of the people who've worked for LML have done their best work here. Logically, their work has attracted other talented people who excel here. And so the cycle perpetuates itself.