On the client's role in the creative process:
We go beyond the usual involvement of the client in the development of strategy by actually bringing clients into the creative process - at the rough stage when they can make a significant contribution. Some believe creative agencies hard-sell the client on a single solution. Perhaps some agencies do - but who's kidding whom? There's always more than one way to solve a problem. We believe great ads are built from the ground up - with important help from our clients.
On The Wall Street Journal:
Why do I get so excited when I'm involved in developing an ad to run in The Wall Street Journal? First and foremost, because it's a great stage for advertising. It's difficult to think of another publication so well conceived and well designed to meet the needs of a busy, intelligent audience seeking useful information. I know millions read The Journal every day. But advertising in The Journal isn't just an ordinary experience, it's an event. The Journal is to the printed word what the Super Bowl is to football. The competition is fierce. You're in there with the best in the business - and that brings out your best.